Google Ads can help businesses reach potential customers when they search for relevant products and services. However, running effective campaigns involves more than setting a budget and publishing advertisements. Campaign structure, keyword targeting, ad messaging, conversion tracking and ongoing optimisation all influence performance.
Decade Technology provides Google Ads management services for businesses looking to improve their online advertising and generate relevant enquiries. From campaign setup and keyword research to ad optimisation and performance monitoring, our approach focuses on aligning advertising activity with your business objectives. Whether you’re planning your first Google Ads campaign or looking to improve existing campaigns, understanding the management process and the factors that influence performance can help you make informed decisions.
What Does Google Ads Management Include?
Google Ads management involves setting up, monitoring and improving advertising campaigns to align with business goals. Depending on the agreed service scope, this may include:
- Campaign Setup: Structuring campaigns around your objectives.
- Keyword Research: Identifying relevant search terms for your products or services.
- Targeting: Selecting suitable locations and audiences.
- Ad Creation: Writing advertising copy that reflects your offer.
- Budget Management: Setting and reviewing campaign budgets.
- Conversion Tracking: Measuring relevant actions, such as enquiries or purchases.
- Optimisation and Reporting: Reviewing performance and making data-informed adjustments.
The exact deliverables depend on your campaign requirements and agreed management services.
Types of Google Ads Campaigns
The right Google Ads campaign depends on your business goals, target audience and advertising requirements.
- Search Campaigns: Reach people searching on Google for relevant products or services.
- Display Campaigns: Use visual ads to reach audiences across websites and apps.
- Remarketing Campaigns: Reconnect with previous website visitors through suitable advertising campaigns.
- Shopping Campaigns: Showcase product images, prices and details to potential customers.
- Performance Max Campaigns: Reach audiences across Google’s advertising channels through a single campaign.
- YouTube Campaigns: Use video ads to promote your business and reach relevant audiences.
Our Google Ads Management Process
At Decade Technology, we follow a structured approach to managing campaigns and aligning them with your business objectives.
- Strategy and Research: Understand your business goals, target audience and relevant keywords.
- Campaign Setup: Structure campaigns, configure targeting and prepare ad variations.
- Conversion Tracking: Set up suitable tracking to measure enquiries, sales or other campaign goals.
- Ongoing Optimisation: Review keywords, bids, budgets and campaign performance to identify improvements.
- Reporting and Insights: Provide performance updates to help you understand campaign results and plan next steps.
The exact process and reporting frequency depend on your selected package and campaign requirements.
How Much Does Google Ads Management Cost in Canberra?
The cost of Google Ads management depends on the number of campaigns, targeting requirements, conversion tracking, landing pages and level of ongoing optimisation. Management fees are separate from advertising spend paid to Google.
At Decade Technology, we offer three monthly packages to suit different advertising needs, from focused Search campaigns to advanced multi-campaign management.
Starter Package — $249/Month
Ideal for launching focused campaigns with a clear and structured setup.
- 1 Campaign (Search)
- 1 Funnel Focus (product/service)
- Up to 2 Ad Groups
- Up to 2 Ad Variants
- Conversion Tracking (1 goal)
- Weekly Campaign Optimizations
- Basic Negative Keyword Strategy
- 1 Landing Page (Conversion-optimized)
Growth Package — $499/Month
For businesses expanding reach across multiple campaigns and audiences.
- Up to 3 Campaigns (Search (primary offer), Display (cold traffic), Remarketing (Display or YouTube))
- Up to 3 Funnels (products/services)
- Up to 6 Ad Groups
- Up to 4 Ad Variants
- Conversion Tracking (multiple goals: forms, calls, etc.)
- Competitor Keyword Strategy
- Expanded Negative Keyword List
- Weekly Bid Optimization
- 2 Landing Pages (Conversion-optimized)
- Bi-weekly Performance Reports & Strategy Insights
Advanced Package — $999/Month
Advanced campaign management focused on performance, optimisation, and scale.
- Up to 5 Campaigns (Search, Display, Remarketing, Shopping OR Performance Max, Branded OR YouTube)
- Full-Funnel Targeting (Top → Bottom)
- Up to 10 Ad Groups
- Up to 6 Ad Variants with Active A/B Testing
- Advanced Conversion Tracking (GA4, GTM, CRM/Pixel)
- Smart Bidding (Max Conversions / Target ROAS)
- Custom Audiences + In-Market Targeting
- Weekly Optimization + Strategic Sync
- 4 High-Converting Landing Pages (Cold traffic offer, Remarketing/abandonment, Location/service-based, Special offer/test variation)
- ROI Dashboard Access + Weekly Reporting
The right package depends on your campaign goals, advertising requirements and the level of management your business needs. Contact Decade Technology to discuss your objectives and choose a suitable option.
Each package includes a different level of campaign management, tracking and reporting. Advertising spend paid directly to Google is separate from the monthly management fee.
How Is Google Ads Campaign Performance Measured?
Measuring campaign performance helps businesses understand whether their advertising is meeting its objectives. At Decade Technology, relevant metrics may include:
- Conversions: Track enquiries, calls, form submissions or purchases.
- Cost per Conversion: Measure how much it costs to generate a desired action.
- Click-Through Rate (CTR): Understand how often people click after seeing an ad.
- Conversion Rate: Measure the percentage of ad visitors who complete a desired action.
- Return on Ad Spend (ROAS): Compare advertising revenue with ad spend when revenue tracking is available.
Regular monitoring helps identify which campaigns are performing well and where adjustments may be needed. Results depend on factors such as competition, budget, ad relevance, the offer and landing page experience.
⭐ Read client reviews: Google Reviews
Frequently Asked Questions
1. How much does Google Ads management cost in Canberra?
Google Ads management costs depend on the scope of the campaign, the services included and the level of ongoing management required. Your advertising budget is separate from management fees unless a package explicitly states otherwise. Contact Decade Technology to discuss your requirements and available options.
2. How much should a business spend on Google Ads?
The appropriate advertising budget depends on your industry, competition, target audience, average customer value and campaign objectives. A suitable budget should be determined by considering what you can afford to spend and what results would make the campaign commercially worthwhile.
3. What does a Google Ads management service include?
Depending on the agreed scope, Google Ads management can include keyword research, campaign structure, ad creation, targeting, budget management, conversion tracking, performance monitoring and optimisation. Confirm which services are included in your chosen package before starting.
4. How long does it take for Google Ads to generate leads?
Some campaigns may generate enquiries soon after launch, but results vary depending on search demand, competition, budget, targeting, ad quality and the landing page experience. Campaigns generally require monitoring and adjustments to understand performance and identify opportunities for improvement.
5. Can you manage an existing Google Ads account?
An existing Google Ads account can be reviewed to assess campaign structure, targeting, search terms, conversion tracking and performance. The recommended approach will depend on the account’s current condition, historical data and business objectives.
6. How do you measure Google Ads campaign performance?
Performance can be assessed using metrics such as conversions, cost per conversion, click-through rate, conversion rate and return on ad spend where revenue tracking is available. The most useful metrics depend on whether the campaign aims to generate leads, online sales or another business outcome.
7. Do I need a separate landing page for Google Ads?
A dedicated landing page can help align the advertisement with the visitor’s search intent and provide a clear next step. However, the best destination depends on the campaign, the service being promoted and whether your existing website page already meets the visitor’s needs.
8. Can Google Ads guarantee a specific number of leads?
No provider can reliably guarantee a specific number of leads from Google Ads because results depend on factors such as competition, search demand, budget, offer and website performance. Effective campaign management focuses on measurement, informed optimisation and improving performance against agreed objectives.
Ready to Improve Your Google Ads Campaigns?
Decade Technology helps Canberra businesses manage Google Ads campaigns through keyword research, campaign setup, conversion tracking and ongoing optimisation. Whether you’re launching your first campaign or improving an existing account, we can help you explore the right approach for your business goals.
📧 Email us at: info@decadetechnology.com
🌐 Learn more about us: About Page
Let’s build something great – together. Connect with Decade Technology: Facebook | LinkedIn